About

Wildlands is where brands, stories, and cinema meet.

We produce bold, cinematic work – commercials, documentaries, feature films, and brand-funded originals. With a background spanning global campaigns and award-winning film, we bring a unique edge: combining production excellence with cultural storytelling.

An experienced executive producer, producer, writer and director of TVCs, branded content, documentary and feature films, Rachel McClelland is the founder of Wildlands and Daughter of Wolves, a creative entity focused on the development of feature film and scripted series. Prior to this, she led Planet Shine, a film production company and creative agency working with brands including Quorn Foods, David Beckham Ventures, the Scottish Government and Forest Holidays. 

Previously, Rachel worked with Palme D’or winning director, Michael Winterbottom and was head of production for Head Gear Films before establishing her own production company and working with a variety of artists including Jay Z, Daniel Merriweather and Calvin Harris. 

The Mission

To position the North of England as a global storytelling powerhouse – by building a dynamic ecosystem that funds, develops, and produces bold, untold stories with cultural and commercial edge.